The Phoenix Suns re-launched their official website, Suns.com, on Friday, and will introduce an expansive new social network for Phoenix fans in the coming week. Named the NBA’s Website of the Year in January, the new-look Suns.com features a wider layout and streamlined design to better organize and showcase its unique content for fans, including podcasts, blogs and exclusive behind-the-scenes video.
Phase two of the re-launch will take place next week when the Suns invite fans to become citizens of “Planet Orange,” the team’s new online community named after the club’s 2007-08 marketing campaign. Fans will be encouraged to build their own profile pages, where they can write blogs on the Suns, participate in message board discussions and upload Suns-related photos, artwork and video.
“Our fans want more than just the latest news and information on the Suns,” said Suns Vice President of Interactive Services Jeramie McPeek. “They want to be able to interact with the site, voice their opinions and help us create exciting new content. Our Planet Orange network will be a whole new world for our fans to express their passion for Suns basketball.”
The new social network is being developed in partnership with iStream Planet, a streaming media applications and managed webcasting company based in Las Vegas, and will utilize Microsoft Silverlight to deliver high-quality, cross-platform and cross-browser multimedia.
To tip-off the new Suns season, Suns.com will produce a live one-hour Media Day webcast, featuring interviews with Suns players and coaches on Monday, October 1. The webcast will begin at noon.
Suns.com will also provide in-depth coverage of Suns training camp in Tucson and will air a live webcast of the team’s public scrimmage from the McKale Memorial Center on Saturday, October 6, beginning at 6 p.m. Suns broadcasters Tom Leander and Eddie Johnson will call the action courtside, and be joined by Suns personalities throughout the game, which will give fans their first opportunity to catch the 2007-08 Suns in action.
[via iStreamPlanet]
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