The hottest emerging technologies for exhibitors in the convention and event environment are Webcast and paycast. But there is a fear in the industry that by Webcasting a presentation or event from the tradeshow floor, show attendance will decrease because attendees will opt to stay home and access the event over the Internet. Actually, this technology, when used as a tool to present information or products and services of companies exhibiting at tradeshows, will effectively increase interest in products and services.
Webcast and paycast are live and on-demand broadcasts accessed over computers. In the convention industry, these technologies are relatively new. Smart City and iStreamPlanet joined forces to broadcast the first paycast from the convention floor—Mark Cuban’s keynote address on the future of HDTV over the Internet—live from the National Association of Broadcasters (NAB) convention on April 20, 2005. The paycast was later honored with an Innovation Award from Trade Show Executive Magazine.
Webcast technology is quickly becoming one of the most essential tools available to exhibitors and show managers for generating additional revenue streams. However, the quality of the Webcast can make or break the endeavor. Digital breakup, slow networks, security breaches and inadequate viewer instructions are just a few of the problems that can be encountered with a Webcast that is not well managed. These problems can be remedied with a secure network that ensures dedicated service and enough bandwidth to accommodate the video stream.
[via iStreamPlanet]
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